Ads Not Getting Impressions? Do this instead…
if youve ever tried running google PPC ads you may have had this issue.
Ads not getting any impressions could be any of these reasons…
Theres a broken URL somewhere in your account
Your ad is disapproved
Theres broken ads & URLs in campaigns that are not active.
There are multiple policies applied on your ads.
You forgot to publish the actual ad
You forgot to publish an ad group
The campaign doesnt have enough budget
You switched bidding strategies too early
There are broken sitelinks
Theres a redirect to another landing page in your account
Off the top of my head these are solid reasons why your ads wouldnt get any impressions. Out of this list what Ive found is that the most common one is that there is a broken link in your account. Websites need to be maintained like cars.
This means that upgrades or modifications do happen on a recurring basis.
If that happens your developer might change the URL link without telling you. They might push the code live while your PPC ads are still running. After that its only a matter of time till google disapproves your ads. Anything linked to the old URL will get rejected.
Impressions will drop immediately.
These changes are subtle. If your scaling an account the small mistakes can turn into big ones if you dont catch them quick. Every dollar counts when you want to put your hard earned money into the google machine. Having a professional reduce wasted spend could save your business. Thats it for this one.
Happy advertising.