Should Your Run Your Own Google Ads?

This is a question I used to think about.

way before I started running paid traffic professionally I used to think that running ads was easy. I would watch the youtube videos & the gurus would walk me through setting up simple campaigns. After two years doing PPC for the real estate vertical I now know that 80% of the training you see on youtube is BS. Like they say marketers copy other marketers. The same training over and over. I guess they just wanna make money. Knowing how to run ads and talking about the theory are two different things. Anyone can talk about it & regurgitate what they saw in a video. Yet when it comes time to throw a live credit card on your strategy they freak out.

Adspend anxiety is a real thing. Imagine running a campaign that you setup yourself as a beginner. It may have taken you the whole weekend. You did your keyword research, dilligently drafted your ad copy & made sure to set the daily budget to the right amount. You set the campaign live. All of a sudden the next day you to check your campaign and see that google rejected it. What do you do from here? Most will end up pressing buttons & changing everything that same day. Unfortunately this is how you waste your adspend.

Heres two screenshots that may look confusing yet the trained eye will outright ignore them.

Take this campaign for example. I have it set to $50/day which means that I’m spending $1500/month. Not bad for a starter campaign.

To a small business owner this is a large sum of money. Ive higlighted the “limited by budget” - now why would google flag this?

What would you do if this popped up in your account?

Well if you haven’t ran google ads before you might click on this status and see that google will recommend you increase the budget.

Not everything that google recommends should be applied. If you dont know you dont know.

This is like when your at the dealership and the manager is going through the paperwork with you.

As you sign on the dotted line hes up-selling on warranties and unecessary fees. if your not a car person you might buy them.

Same goes for your ad account.

Another one would be this right here.

The notification button was red so I clicked it.

All of a sudden a drop down menu shows me a few suggestions.

• Maximize conversion value

• Performance max campaign

As a beginner this all sounds like chinese. What is maximize conversion value supposed to even do?

And how would one go about running a performance max campaign?

While these are all things you can look up I dont recommend it. Instead of figuring out how to do all this stuff why not hire the pro who as already been there and done that. These two options are advanced tactics. Yet google is handing them out to you like candy. All for one reason. So they get paid. I can almost guarantee that your first couple of campaigns will not be profitable. Theres too many buttons in the user interface to not make a mistake.

Push the wrong one and your budget is gone the next day. Sure you can figure it out. However, in the time you take to figure it out you could have been working on your business. You might have fires to put out & people to manage. Your time is worth money just like everyone else. Like hiring an accountant or a financial advisor let the professional guide you through the process.

Otherwise you just might lose your shirt.